Campari is an iconic Italian apéritif crafted from a secret infusion of bitter herbs, aromatic plants, and fruit, delivering a vibrant red colour, intense aroma, and unmistakably complex flavour. Created in 1860 and inspired by the dynamic spirit of its hometown of Milan, Campari embodies a balance of tradition and modern creativity. Its multilayered bitterness and refined character make it a versatile staple in mixology, offering endless possibilities for classic and contemporary cocktails. Recognised by the International Bartenders Association as an essential ingredient in the legendary Negroni - first created in Florence in 1919 - Campari remains the defining element behind one of the world's most enduring cocktails.